IVIPRO

In a global context where video games are gaining increasing relevance — not only from an economic but also a cultural point of view — it is important to understand and develop the full potential of a medium that continues to be underestimated. Video games have demonstrated their ability to address social, historical, and political themes in a remarkably effective and natural way. They can also serve as powerful tools for cultural dissemination.

The Italian Videogame Program, curated by the IVIPRO Association, was created out of the awareness that video games possess an incredible emotional power, comparable to that of other media. Like literature and cinema, video games are a vehicle for storytelling that blends fiction and reality. They are also creative tools through which authors can build — and players can experience — extraordinary worlds: a true machine of imagination.

Video games can become a gateway to discovering the world around us, as well as an incentive to deepen our knowledge. Italy boasts a historical, architectural, and urban heritage that is vast and unique.
This heritage can be promoted through the development of video games set in Italy or inspired by Italian culture: a way to support the creative and professional journey of development studios and offer institutions new perspectives to explore the expressive potential of the medium.