The project

Videogames and tourism: an opportunity for the territory

IVIPRO is a national and cross-regional project, working closely with all local institutions. The objective is first of all to give value to the available data, to the existent mapped locations, in order to evaluate their potential for a videogame setting. At the same time, IVIPRO wants to extend the database with new locations that are more suitable for virtual worlds: impressive architectures, urban configurations for open worlds, evocative cities and locations for the game’s target audience. Thanks to its historical and artistic heritage, Italy can represent one of the most important locations for videogames.

Videogames are peculiar in that the gameplay is strictly connected to the virtual space where the game takes place. The setting is the key asset of the game. It establishes its limits and potential. Some locations are more suitable than others as a setting for the narration: ancient villages and fortresses, abandoned buildings, monuments, ancient villas. Moreover, the local folklore, mixing history and legends, can further contribute to the characterisation of a location.

IVIPRO entertains a continuous dialogue with software houses, in order to understand their needs, to know their projects, to guide them and to provide specific contents.

The country’s heritage, however, also lies in the people who live in it. The preservation of its memory passes through the collections of testimonies and stories of those who have experienced important moments in Italian history. IVIPRO will collect the testimonies of citizens to further enrich the narrative database (available soon in English), which will become an additional source for publishers and developers.

IVIPRO’s objectives:

To become a useful tool for institutions to promote their heritage and for developers and publishers from all over the world who are interested in making Italy the setting of their games.

To facilitate the production of titles set in Italy or focused on the Italian cultural heritage.

To improve the existing databases of locations in collaboration with Regions, local institutions and Film Commissions.