According to the last statistics published by AESVI (the Italian Games Industry Association), the Italian video games market closed the year 2015 with a turnover of almost one billion euros (952,172,036 euros) and a positive trend (+6.9%), compared with 2014.
In 2015 in Italy there are more than 25 million players. This number represents the 49.7% of the population with more than 14 years of age and it is equally distributed between men (50%) and women (50%).